Get Ready for a Journey: Customer Experience is Changing

This is a post about going from good to best. Plenty of companies have gotten the message that customer experience matters. As more companies focus on the customer, they’re looking at how to improve customer satisfaction scores. As a customer, that’s great. However, it isn’t enough for companies to improve call centre performance or web site usability. We live…

Accenture: customer experience should be the focus of modern marketing

See on Scoop.it – About Motel168 Lifestyle One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern marketing. It states that the customer experience is about “customer centricity as evidenced by the service or product that we deliver across channels. It is…