eGood, a new startup from Glendora, California, was chosen as one of the top startups to emerge out of Startup Alley at TechCrunch Disrupt SF today for its charitable spin on mobile payments and loyalty.
eGood, a new startup from Glendora, California, was chosen as one of the top startups to emerge out of Startup Alley at TechCrunch Disrupt SF today for its charitable spin on mobile payments and loyalty. In other words, eGood is building an in-store check-in and loyalty platform that enables those patronizing their favorite local businesses to not only buy a coffee, but give back to a local charity while doing it.
eGood is starting in Southern California (where the company is based), with plans to use the new $3 million in seed financing they announced earlier this week — a round that was led by serial entrepreneur and angel investor, Wolfgang Buehler — to expand its footprint in the region and throughout the U.S. Beginning with its first local partner in Los Angeles, Hama Sushi (and its other early partners in Southern California, like Golden Spoon frozen yogurt), local businesses — from coffee shops to hardware stores — will be able to sign up for eGood’s service and easily make donations to good causes.
Once listed, business can choose local charities and non-profits, so that when consumers choose their business and check-into their store, any purchases they make there will include donations to the local charity the business is supporting. Once users choose their local coffee shop, for example, they’ll be able to check-in at Rip’s Local Coffee, with the business donating up to five percent of the purchase customers make to a local non-profit or charity. . . .
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